Soft drink and juice (Greece)
It all started in the early 1950s. When at the junction of Pantocratoros and Ilias streets, behind the historical temple that still exists today in the old city of Patras, Panagiotis Marlafekas founded “LOUX”, a small family business initially producing orange drink, lemonade and soda water.
The manufacturing processes were naturally primitive: “Bottling took place by hand, bottle capping by hand.” And with corresponding, for that time, distribution took place, "by cart."
At the time, in the Achaean capital another 11 similar sized competing companies operated. The only way to distinguish one was to choose the best materials, combine it with their love of making their product to create unique recipes, hoping to be favoured by the Patras consumers. The combination of superior quality and distinctive flavour worked. Soon, “LOUX” orange drink, lemonades and soda water became amongst the favourite drinks of the Patras consumers.
Year after year LOUX continued to steadily rise.
In the early 1970’s, “LOUX” was now employing 10 people, while production was close to 100 boxes a day! However, the small unit of Pantocratoros street could no longer meet the needs that had arisen in the market. This fact, along with the arrival of multinational companies in Greece in 1967, made it imperative to relocate the business to another space. The goal was that the new unit had greater capacity, and advanced technologies, in response to the growing competition.
It was in 1972, when Panagiotis Marlafekas decided to move the plant to privately owned, larger and more modernized facilities.
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