In order to receive 1 million tourists annually - one of the main objectives for the tourism sector of Mongolia, it is necessary to address the matter by looking at it through a single window and carrying out works on digital marketing, highlighted President of the Mongolian Marketing Association Sh.Altanbagana during Tourist Forum Mongolia-2021 that took place on October 25.

Organized under the motto, ‘The new normal - Strategy to revive tourism’, the forum was attended by representatives of government organizations such as the Ministry of Environment and Tourism, Ministry of Foreign Affairs, and Ministry of Culture, and representatives of the Mongolian National Chamber of Commerce and Industry (MNCCI), the Chamber’s Tourism Council, NGOs, and private entities to discuss strategies to revive the tourism sector. Discussions took place under three main topics: ‘Marketing and foreign promotional works for post-COVID-19’, ‘Opportunities for tourist transportation and issues to resolve’, and ‘Trends and standards for hospitality services’.

In her opening remarks for the forum, Minister of Environment and Tourism N.Urtnasan said, “This time, the forum has gathered both public and private sector representatives, including researchers, decision-makers, business owners, local government officials, NGOs, and workers in the tourism sector. In order to define possible solutions for the sector’s revival, correlation and cooperation between sectors is crucial.”