The European Union (EU) is proud to partner with Mongolia’s largest and most iconic music and youth culture event, the Playtime Festival, bringing a dynamic fusion of sustainability, innovation, and creativity to the heart of the festival experience.
From electrifying live performances to interactive installations, the EU’s offers festivalgoers a glimpse into a greener, more inclusive future—one powered by clean energy, digital access, and shared values.
At the heart of the festival grounds, the EU Zone invites visitors to engage with EU-funded projects shaping real change across Mongolia. Step inside the CHIP Ger, a traditional dwelling upgraded with EU-backed insulation and clean energy solutions, or explore the SOGE Tent, where hands-on activities highlight sustainable consumption and green economy practices. For a journey into the digital future, the DICE Tent offers immersive VR experiences showcasing EU efforts to bridge the digital divide and empower youth through technology.
Music lovers can catch top European talent supported by the EU, including Albert van Abbe from the Netherlands, a boundary-pushing techno artist, and Maria Chiara Argirò from Italy, known for her genre-defying blend of jazz, ambient, and synth-pop. 
The EU is also supporting the festival’s efforts to strengthen inclusivity—from accessible latrines to dedicated elevated viewing areas for wheelchair users near the main stages—ensuring that everyone can fully enjoy the Playtime experience.
H.E. Ina Marčiulionytė, EU Ambassador to Mongolia highlighted in her discussion with the youth visiting the EU Zone, “Playtime is more than just a festival—it is your celebration of creativity, energy, and potential. I’m proud that the EU can be here with you, to share in your passion and to work together toward a greener, fairer, and more inclusive future. The Future is Yours! —and we are excited to walk this path with you”.
The EU’s vibrant presence at Playtime 2025 reflects its strong and growing commitment to sustainability, gender equality, inclusive governance, and youth empowerment—core pillars of the EU’s cooperation with Mongolia. Under the Global Gateway strategy, the EU is investing over €180 million in support of Mongolia’s transition toward a green, inclusive, and resilient future.
About Global Gateway
The Global Gateway stands for sustainable and trusted connections that work for people and the planet. It helps to tackle the most pressing global challenges, from fighting climate change, to improving health systems, and boosting competitiveness and security of global supply chains.
About European Union
The European Union is an economic and political union of 27 European countries. It is founded on the values of respect for human dignity, freedom, democracy, equality, the rule of law and respect for human rights, including the rights of persons belonging to minorities. It acts globally to promote sustainable development of societies, environment and economies, so that everyone can benefit.

Published Date:2025-07-03