From opera theatre to winter landscapes, the EU and Mongolia are finding new ways to connect through culture, tourism, and heritage.

ULAANBAATAR — Ambassador of the European Union to Mongolia H.E. Ina Marciulionyte met with Minister of Culture, Sports, Tourism and Youth Mr. Aldarjavkhlan Jukov on 16 June to discuss opportunities for deeper cooperation between the European Union and Mongolia in the fields of culture and tourism.

During the meeting, the two sides discussed the ongoing modernisation of the Mongolian State Academic Theatre of Opera and Ballet, one of Mongolia's most iconic cultural institutions. They also exchanged views on developing Mongolia's winter tourism potential, drawing on models from Scandinavian countries that have successfully built distinctive tourism identities around their cold seasons. In addition, the meeting covered approaches to engaging local communities and province governors in cultural and tourism development initiatives.

As a former Deputy Minister of Culture of Lithuania and member of the UNESCO Executive Board, Ambassador Marciulionyte brought extensive experience in cultural policy development, cultural heritage safeguarding, and international cultural diplomacy to the discussions.

The European Union remains committed to supporting Mongolia's cultural sector and to fostering people-to-people ties between Europe and Mongolia.

Published Date:2026-06-18