The company's first new model in Japan in about 10 years will hit the market in February. Prices start at around 240,000 dollars.

The vehicle is produced in the US state of Ohio. It has a hybrid system with a 581-horsepower engine and 3 electric motors to achieve powerful acceleration and high fuel economy.

After it debuted in 1990 in Japan, the NSX, with its powerful engine and aluminum body, became popular. But production was halted due to an economic slump and tighter environmental regulations.

Honda President Takahiro Hachigo says the automaker's principle is to continue making daily-use cars and those that focus on the joy of driving. He says reintroducing the NSX will help make the Honda brand more attractive.

Sports cars are becoming popular among young people and veteran drivers.

Competition in the market is heating up. Honda's domestic rivals Toyota and Nissan have also launched new models.