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Ad service in Japan targets Chinese tourists renting Wi-Fi routers www.asia.nikkei.com
TOKYO -- IT service company Founder International will launch an advertisement service targeting Chinese tourists to Japan who rent portable Wi-Fi routers, aiming to help Japanese retailers and restaurants reach out to a greater number of the largest visitor segment in the country.
The service by the Tokyo subsidiary of China's Founder Group, established with heavy investment by Peking University, will include displaying banner ads when tourists apply to rent a portable Wi-Fi router online, and handing out coupons and printed materials when they arrive at a counter at the airport to pick up the router.
Restaurants and retailers are two of the industries that benefit most from foreign visitors, the company said.
The service will be launched in October under a tie-up deal between Okulo, a Founder Group subsidiary in Tokyo, and Uroaming, China's top provider of portable Wi-Fi devices for overseas travelers with 6 million users annually.
Founder International determined there is a large enough target audience because a significant percentage of overseas travelers -- over 30% -- who rent Uroaming's devices are going to Japan.
The large number of Uroaming counters in China, where devices are handed out and collected, will help expand contact points with the target audience, the company said.
The company will initially solicit registered advertisers that already have their information posted in a restaurant and shopping app Okulo provides to Chinese tourists.
Using the app, tourists in China can do pre-travel research as well as make reservations, where available.
Fees for the service will be performance based, being charged, for example, as a portion of amounts paid by customers when they make reservations. Advertisers will not be required to pay for initial costs, such as for translating text.
Printed ads will be placed in select locations that make it easy for tourists to find, such as at the pickup counters and inside the Wi-Fi device packaging.
Founder International will also act as an ad agency and seek potential advertisers other than those already registered on Okulo's app.
Since last year, Founder International has focused on business targeting Chinese tourists to Japan. Its other services include an app that helps Chinese seeking medical services in Japan, such as cancer treatment and physical checkups, find appropriate institutions.
Published Date:2016-10-10
