Some organizations that are against animal abuse have uploaded a video of Mongolian herders combing a coat in a rude, old-fashioned way. This caused the world's apparel firms and cashmere processors to seek other options over Mongolian cashmere. H&M’s representative in Asia Sherry Gu said, “Some large-scale international brands are turning away from products that are environmentally harmful and abuses animals. However, this does not mean that cashmere products will come to a complete standstill. We are ready to purchase cashmere at a high price from Mongolia if it is prepared in a sustainable way, such as being environmentally friendly, and taken from healthy livestock without child labor.”

However, the Mongolian herding method is unique and has a long root in history. This is a part of our culture and tradition. Also, it is important for Mongolians to let the world receive and understand this culture, rituals, and traditions.

If Mongolia manages to improve its cashmere preparation system and proves that it is friendly to the environment, the country will be able to uplift commodity prices and dominate the world market.

Dr. Helen Crowley, the Conservation and Ecosystems Services Specialist at Kering, expressed her opinion on improving the value of Mongolian cashmere.

-How do multinational companies value Mongolian cashmere?

-Our company has been drawing cashmere from Mongolia for years. Over the last five years, we have been focusing on supporting sustainable cashmere production. It focuses on herders who play the main role in the supply chain of cashmere. We also studied the methods of attracting cashmere without harming the environment and any adverse impact on animals with the local specialists and non-governmental organizations. As we study the situation in Mongolia, it seems to have a high potential. The Mongolian livestock sector can supply cashmere with a sustainable, environmentally friendly way to improve material quality.

-How do you estimate the capacity of Mongolia’s cashmere supply?

-Mongolia is a global supplier of cashmere. There is also a history of a magnificent culture in Mongolia. Based on this tradition, I am sure the country can improve the quality of its cashmere.